Don't Like Dirt in Your Coke? Then Think of the Farmers Who Found Coke in Their Land! Have you ever wondered where does the sugar from your coke and soda drinks come from? Well most of it comes from Land Grabs from local farmers. On a positive note Oxfam has recently announced that the more than 225,000 signatures to their petition have convinced Coca-Cola to commit to taking responsibility for their supply chain's effects on communities' land.